Macy’s new Come Together campaign is going to be a massive success in my opinion. Its goal is to provide 10 million meals for people in need. Sponsors of the campaign include celebrities like Martha Stewart, Donald Trump, Jessica Simpson and Tommy Hilfiger. Any time a campaign involves celebrities of this caliber, its chances of success are increased greatly. Also, the campaign name “Come Together” was a fantastic idea. The use of the popular Beatles song will no doubt bring massive nationwide attention. I think it is fantastic that a company like Macy’s is doing a campaign of this magnitude. My hat goes off to all the celebrities involved in the campaign as well. This can only mean great public relations and approval for Macy’s.